Logo creation
ecoAvenue is a passion project that I’ve come to love due to its simplicity and colour palette – dedicated to making recycling and waste management easy, convenient, and sustainable.
Wanting to create a simple icon inspired by an infinity symbol, I played around with many shapes before I realised I had a lightbulb moment. Using one half as the O in the name, and the second half to replicate the triangle from the recycle symbol itself, I suddenly felt very inspired.
Below are some of the many steps the icon shape went through.
Logo creation
First trying one of the icon options together with my font choice – with the O and A at equal height – I saw that could work, but felt I needed to distinct the two words somewhat more. Picking up the third icon from above, I then put the text on slightly different bases.
As the V next to the A was on a completely different angle with the original font, I flipped the A shape for a better match. I also opted for a slightly less bold variation of the typeface.
I no longer felt the N and U fit the rest of the lettering, so altered these as well, and finally rounded off the corners for all letters – before adding colour.
App design
The goal was to design a user-friendly mobile app with an intuitive interface for waste collection schedules, recycling guides, a recycling centre locator, and waste tracking features.
I also had a strong focus on usability and UX for this design, ensuring a smooth experience.
App design
Brochure
The z-fold brochure holds information about the ecoAvenue organisation, as well as some mind opening stats about recycling, and a list of app benefits.
It has a clear hierarchy, helping the user navigate the full content with ease.
Brochure
Brand guide
With all branding and visual elements in place, I put these into an accessible guide to ensure all designs stay consistent.
Brand guide
