Branding process
FarmPresterud is a food brand that primarily produces organic and local meat products such as sausages and burgers. Healthy Pixels created their visual identity and product labels.
FarmPresterud wanted a clean, minimalistic, and modern logo. They wanted to try a logo icon visualising a farm or similar, and were clear on the intention of a simple logo.
Finding the right expression after some concepts and revisions, they were concerned it didn’t communicate the business enough. This is when I suggested we created a branded pattern to complement the logo. Not only could this be placed on a range of formats and spaces, but it would also allow for just the simple logo to be used.
Both the pattern and the logo are strong as stand-alone pieces and in conjunction.
Branding process
Logo manual
To further define the visual identity, the logo, pattern, colour palette and fonts were placed in an accessible logo manual.
Such a manual includes guidelines to ensure the style stays consistent across different touchpoints, creating a strong brand identity.
Logo manual
Marketing materials
As a company that sells physical products, FarmPresterud needed product labels. Healthy Pixels helped create these for products such as burgers, sausages, bbq extras, and more.
Marketing materials
