GV Reklame

Defining the project scope

GV Reklame is a family-run advertising company in Norway, specialising in vehicle wraps, LED signs for trucks, and other signage. Healthy Pixels helped them build their new company website, from initial planning to design, development, launch and ongoing maintenance.

GV Reklame’s old website was outdated and didn’t highlight their advertising services or their portfolio particularly well. It also didn’t communicate the brand very strongly, and the advertising agency’s own brand identity wasn’t clear.

Identifying current issues helped shape the project scope, as we decided a full redesign was in need, including:

• a change of page structure
• new content
• better and stronger imagery and videos
• testimonials and case studies
• a social media feed to keep the site up-to-date
• and a stronger integration of their visual identity

Healthy Pixels structured and wrote most of the website content, and sourced appropriate imagery and product photos to accompany.

We also put together some video content. These are a compilation of video clips, with some simple graphics animation and a blue overlay to further build their brand identity.

The old website was – unlike their brand identity – bright, and the photography in use was often blurry or just missing a focal point.

We swapped from the white background, to their dark navy blue. This not only complements their brand identity much better, but also helped put extra focus on visuals, or contrasting sections on white background.

Each photo put on the site was also considered in more detail; ensuring each photo is clear, communicative and truly showcases their expertise.

See the before-and-after screenshots below to see the difference.

Like all Healthy Pixels websites, GV Reklame’s website was built in WordPress, using a custom drag and drop builder – carefully built with each specific website in mind. This build allows a seamless design experience that caters to specific layouts, brands and overall designs.