Website rebuild and ongoing maintenance for advertising agency in Norway
Defining the project scope
GV Reklame is a family-run advertising company in Norway, specialising in vehicle wraps, LED signs for trucks, and other signage. Healthy Pixels helped them build their new company website, from initial planning to design, development, launch and ongoing maintenance.
GV Reklame’s old website was outdated and didn’t highlight their advertising services or their portfolio particularly well. It also didn’t communicate the brand very strongly, and the advertising agency’s own brand identity wasn’t clear.
Identifying current issues helped shape the project scope, as we decided a full redesign was in need, including:
a change of page structure
new content
better and stronger imagery and videos
testimonials and case studies
a social media feed to keep the site up-to-date
and a stronger integration of their visual identity
Defining the project scope
Content creation
As a busy company, it was often difficult for GV Reklame to find the time to work on content and visuals. Healthy Pixels therefore helped writing the content (as a former GV employee, I had enough knowledge about the business to get a lot of this done without guidance), choosing photos and putting some video content together.
The videos are a compilation of video clips, with some simple graphics animation and a blue overlay to further build their brand identity.
Content creation
Design direction
The old website was – unlike their brand identity – bright, and the photography in use was often blurry or just missing a focal point.
We swapped from the white background, to their dark navy blue. This not only complements their brand identity much better, but also helped put extra focus on visuals, or contrasting sections on white background.
Each photo put on the site was also considered in more detail; ensuring each photo is clear, communicative and truly showcases their expertise.
See the before-and-after screenshots below to see the difference.
Design direction
Developing the site
Like all Healthy Pixels websites, GV Reklame’s website was built in WordPress, using a custom drag and drop builder – carefully built with each specific website in mind. This build allows a seamless design experience that caters to specific layouts, brands and overall designs.