Grow-as-you-go: Agile Startup Brand

An identity and online presence that grows and develops along with you, allowing for budget-friendly, bespoke solutions. Customising your services and their scope to your current needs, all assets are easy to add to, scale and edit in the future.

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Website, social media and wristbands created for Enough.

From startup to stamina

Getting registrations right, setting up accounts and making sure policies and compliance are being followed, all whilst trying to get that reliable stream of income… puhh, starting a new company is tough!

Chances are, you know your brand and online presence need some attention, but don’t have the budget, time or possibly not even the interest. But you’re here, reading this: You know you need to dedicate some time to it.

I love to be the bearer of good news, and the Agile Startup Brand is just that if your business has been around for a year or less. As a budget-friendly solution that develops as you grow, we’ll throw only the services (and scope) you currently require into the mix. Once you’re ready for more, we’ll keep building. Creating your recipe one ingredient at a time.

How it works

Think of your branding as an identity, with a unique personality. And just like people can grow and develop, so can your brand.

We’ll start with a call—share what you do, your hopes and aspirations, and we’ll assess your budget together to pinpoint what can be done.

Unique grow-as-you-go mix—I’ll guide and provide transparent advice as to what is your most important brand foundation and assets, but it’s ultimately up to you what services you want. Your mix is yours.

Support guidelines—whether it’s a logo, website, social media or other assets, you’ll get guidelines to help you stay in line with what you’ve got, growing in one, steady direction.

We’ll stay in touch—no retainer, no contract, but just like a kid does well with a mentor in their life, so does your brand. As you grow, we’ll add more ingredients to your grow-as-you-go mix.

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Available services

No matter where we start and how deep we dive, all services are set up with a grow-as-you-go intention, making it easy to add to, scale and edit them in the future.

01. Foundation

You may or may not be ready to position yourself with mission and vision statements, and that’s fine either way.

What we need to be strategic about, are your aspirations. How you want to be perceived. What feelings you wish to evoke. How you want people to talk about you. Your tone of voice and your visual style.

Imagine being the new kid in school – feeling confident in your clothes and hairstyle could make a massive difference. Your foundation will give your brand that same confidence.

Minimum budget: £80

02. Visual identity

At a minimum, your visual identity would include a logo, colour palette and 1-2 font(s). If your budget allows, guidelines can also be created for photography and general footage, layouts, and general communication.

You might also need specific advertising materials, such as business cards, brochures, CD covers, PP presentations, and so on.

Whatever your needs, we’ll discuss and all designs will be set up with easy-to-manage templates for future growth.

Minimum budget: £100

03. Website

People do visit websites, and they do judge websites. While you might not care that much about the actual look of yours, you should care about the user experience.

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

This is true also for your website. If people leave your site because they can’t do what they came for, or just don’t understand what they are even meant to do, the chances of a return, a follow or a sale are slim.

That’s why we’ll make sure your website communicates, has an intuitive funnel, and is focused on the user journey.

Minimum budget: £300

04. Social media

Whether you do TikTok reels, infographics on Instagram or short text threads on Twitter/X, we’ll brand your profiles. We can create unique and captivating profile and banner images, and even tailor your profile copy to target strategic keywords and pain points.

We can also set up unique templates for your posts, ensuring a consistent brand presence and making your online posting a whole lot easier and faster.

Minimum budget: £75

The goals

Your unique mix

Despite the saying, we do judge a book by its cover.

In the Agile Startup Brand, our goal is to build a brand that your target audience would enjoy hanging out with. Someone they’d introduce to their friends, family or business network – depending on the type of relationship you’d like to have with them.

And just like people develop, your brand can develop. That’s why the Agile Startup Brand is designed to grow with you. There’s no need for a complex brand identity in the startup phase – chances are, your business model will still take some time to find its feet. But with a grow-as-you-go brand and website, you’ll establish your position in the crowd, just like the new kid in school.

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