Win Momentum takes the guesswork out of your brand and online presence, turning you into a confident and resourceful organisation. The framework:
01. Your North Star
In this step, we generate a voice that effectively communicates your impact and story. We get clear on your true why by assessing desired outcomes and current obstacles to define the journey ahead.
Results: confidence, directing your focus, heading towards your full potential.
02. Visual identity
In this step, I translate your North Star and thorough market research into a strong brand that wows and builds trust with donors and supporters. We weave your story into your visual identity to radiate professionalism and empathy.
Results: a robust and unique brand that complements your value and hooks people in.
03. Laser-focused website
In this step, we roll out your message into confident, impact-focused copy and website structure that inspires visitors to take action with an experience that resonates with your donor base and clients.
Results: a smooth and scalable website that converts visitors into supporters and appeals to major donors.
04. Support community
In this step, we implement a strategic organic social media strategy. I create post templates that match your new visual identity, and we map out content ideas, events and holidays to stay current and generate momentum.
Results: simplify and optimise social media efforts, build an online community and maximise your reach.
05. Keep momentum
As a done-with-you service, you get the tools to upload new content to your website and keep your socials running on your own to keep momentum going post-project.
While an optional step, it is recommended that we analyse your brand and online presence sometime after going live, using real user data. In this ongoing stage, we optimise and refine to match your steadily increasing impact.
Results: cater to all and any supporter needs, expectations and appropriate trends.
