Hillcrest Hotels
Building trust and credibility for a hotel portfolio with a bespoke website.
Services
Site structure, content, design, development, maintenance
Period
2024 – ongoing
Monika was professional and supportive from the first initial meeting. Communication was excellent and she was always on hand to assist and guide to create the website we envisaged as a company. I would recommend Healthy Pixels to any business.
—Elisa Berry, Hillcrest Hotels
Background
Hillcrest Hotels was introduced to Healthy Pixels at the end of 2024 as they needed a clean, professional website to showcase their growing portfolio of hotels.
Unlike typical hotel websites, this one didn’t need booking functionality. Instead, the focus was on credibility—highlighting industry experience, establishing trust, and offering a polished online presence that reflected the standard of their properties.
Solution
After a couple of video calls, Healthy Pixels proposed a complete site structure tailored to Hillcrest’s goals. From there, we collaborated closely to write the website content—an essential foundation that shaped the following design direction.
With content in place, we drew inspiration from the logo’s architecture and incorporated its structure subtly into the site’s layout. The result is a design that supports the brand without feeling “in your face”—quietly reinforcing professionalism and cohesion.
See examples below for how we’ve used the logo architecture for the white space throughout the website, between images, sections and more: The orange represents the logo pillars, and the ‘Portfolio’ layout is the full logo icon tweaked.
The result
The Hillcrest Hotels website may be simple in its function, but it delivers where it counts. On-brand and easy to navigate, it offers a clear, confident overview of the company’s offerings, instilling trust and building credibility at first glance.
