Website Content

A website is only as good as its content: You can have the prettiest or coolest company website on the web, but if your content doesn’t speak to your visitors, they won’t stick around—and they definitely won’t convert.

Website content should ideally be the first step when creating a company website, and an ongoing focus as your business evolves. If finding the right tone of voice, perspective, and content ideas feels daunting, Healthy Pixels is ready to help.

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Monitor showing an outline of content on a website page.

Did you know…

44%

say a company’s website content is the #1 factor influencing their purchase decision

82%

of consumers feel more positive about a company after reading custom content

KoMarketing | Demand Metric

Site structure

Your site structure is like a floor plan: it shows what rooms (pages) exist, and where the doors (links) lead.

Setting this up before writing any content helps identify what to cover, ensuring that visitors can find their way around easily.

Example of a recommended sitemap for a website.

Most common pages

While every site is a little different, most websites include:

Homepage
About page
Service page(s)
Contact page

You might also have:

Case studies or project references
Blog or news section
Articles and guides
Recruitment page
Company history
FAQs

And behind the scenes, we have 404 pages and policies (Privacy Policy, Terms & Conditions, Cookie Policy).

Identifying pages

The number of pages you include will depend on your goals:

If you just need a trust-building site, your business validator, you might only need a few key pages.
If you want to drive traffic through search engines, you’ll likely need more content for Google (and people) to read.

When you work with Healthy Pixels, we’ll help identify your immediate and long-term goals to create the right sitemap. And of course, we can always build it out later, adding pages as your business grows.

Writing your content

Your website isn’t really about you: It’s about your visitors and how you can help them. Good content changes the focus from “This is how great we are” to “Here’s how we can improve your life.”

You want your visitors to feel that your service or product is exactly what they need now and that you will deliver it.

Person writing website content on a laptop

Structuring your content

We were told to create an outline before writing a school paper, right? Doing the same for your website content is a massive timesaver. Defining headings, sections, or key points makes writing much smoother and ensures everything stays on track.

It also helps you plan internal links between your pages, tying everything together for a better user experience.

With this structuring, we also ensure the content matches your final goal: the ultimate action you want the visitor to perform, whether that is to sign up, register, buy or something else.

Finding your tone of voice

With AI churning out thousands of articles a minute, authenticity matters more than ever. Finding and sticking to your tone of voice will:

Make your brand feel more real and relatable
Help you stand out from competitors
Build more trust with your audience

Your tone might be casual, formal, witty, bold, caring, straightforward, or a mix. The key is consistency, so people feel they get to know you as a brand.

Healthy Pixels’ Content

Every brand has a story worth telling. By finding yours and identifying how it appeals to your target audience, we’ll write audience-focused copy that:

Flows intuitively
Captures your tone of voice
Guides visitors towards the action you want them to take

The content will be 100% human-written, then reviewed using AI tools to double-check clarity and flow.

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Healthy Pixels founder Monika writing on a laptop.

Frequently Asked Questions

AI can be a helpful tool, but it needs careful handling. If you go this route, you’ll need strong prompts and editing to ensure it still sounds like you.

Pure AI-written content often feels generic, and research shows people lose trust if they think it wasn’t written by a real person. Always read your AI-generated content out loud: if it doesn’t sound like you (or your brand), change it. If you notice, others will too.

Content alone does not make you appear on Google. If Search Engine Optimisation (SEO) is a priority, we can optimise the copy for relevant keywords and search intent. If not, the focus will be purely on creating strong, conversion-focused content.

It depends on the size of the project. Some websites can be written in a couple of days, while others might take a couple of weeks.

A big part of the timeline comes down to how quickly the client can answer questions, provide input, and give feedback. The faster the communication, the faster we can move.

Absolutely. We’ve done this for many clients, as a full rewrite isn’t always necessary.