Bespoke websites

If they can’t find you online, they will find someone else.

Websites build trust, get you in front of more people, and make you look professional.

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Did you know…

75%

judge a company’s credibility based on their website

30%

won’t consider a business without a website

Stanford Web Credibility Research | UK Business Statistics, 2024

First things first…

If they can’t find you online, they will find someone else

Websites build trust, put you in front of more people, and make your business look professional.

Even if it doesn’t flood you with leads, it’s another touchpoint in the journey: And trust? Well, it’s built through repetition. The more people see you, the more seriously they take you.

That’s why you need a website—not because you necessarily want one, but because your customers expect it.

Everything you need to know

Building your company website

1. Site Structure

You wouldn’t build a house without a floor plan, right? We’ll start by mapping out a site and page structure that will guide visitors towards your desired goals, providing the information and call to actions needed at the right point of their journey.

2. Content Creation

Whether you choose to write the content yourself, or want Healthy Pixels to do this on your behalf, content needs to come next. Many find this a bit overwhelming, so it is recommended to get support at this stage.

Together, we can determine what information is needed and how to best present it.

3. Design and Development

With content in place, you’ll be presented with some design directions for the homepage, before we proceed with the full website and development.

The site will be built with an intuitive WordPress dashboard, making it easy to maintain and update in the future.

4. The big launch!

Once you have given the final go-ahead, we’ll agree on our launch date. Sit back and relax while Healthy Pixels pushes your site live.

Remember to share it with your network!

Devices displaying a range of websites built by Healthy Pixels.

Essentials and best practices

Hosting

No hosting, no website: Think of hosting as the actual house where your website lives – your virtual home.

It is the location (server) where all your website files, media, data, and content are stored, making it accessible to other people online.

Good news: You can purchase your hosting through Healthy Pixels. Even better: it will be ran on 100% renewable energy (yes, websites have carbon footprints).

More about hosting

Domain

Where your host is your house, your domain is your address: How people can find you on the web. This is another essential aspect of having a website.

Domains are normally the company name, or an acronym, followed by a domain extension such as .co.uk, .com or .org. They are purchased by specific providers, and are usually paid for annually.

You can purchase your domain through Healthy Pixels.

More about domains

Maintenance

Not a must-have, but definitely a best practice: Websites need regular maintenance to ensure platforms, plugins and backups are up-to-date.

This will help keep your website secure, fast, and generally improve its user experience.

Healthy Pixels offers monthly maintenance agreements which cover things like routine updates and technical maintenance.

More about maintenance

Pushing your website further

A website alone will boost your business perception. But if you want more people actually visiting your website, you may want to consider:

SEO / Search Engines

Short for Search Engine Optimisation, SEO helps search engines like Google and Bing rank your website when people search for specific keywords (e.g. “plumber in Manchester”). There’s more to it, but optimised content and internal linking are a great starting point.

SEO often starts with a keyword and competitor analysis, ensuring the content targets search terms that have a good search volume but without too much competition (you’ll struggle to win position 1 for “plumber”).

More about SEO

PPC / Paid ads

PPC (pay-per-click) is essentially paid ad positions on platforms such as Google and Meta. Simply put, we see these ads when we search for specific keywords, or because we have interacted with similar brands/content or the company previously.

How it relates to your website: You’ll likely send your PPC traffic to your website, and this should ideally be to specific landing pages. These pages should relate to the specific search terms/intent, and have a clear funnel in line with this.